Improving posts on facebook pages using the power editor

I recently discovered the facebook power editor. A really useful tool for creating and managing your facebook pages posts and ads. In this tutorial I will describe how to use it in order to make better posts for your pages.

Apart from the usual components that you can post on your page (text, links, images), using the power editor you can also add call for action buttons to your  link posts. Let’s see how.

First, open power editor and select the manage pages option from the dropdown at the top of the page.

using the facebook power editor

To be able to view the posts of your page and create new posts, the first thing you need to do is to load the page in the editor. You the download to power editor button to do this. A popup similar to this one will show up:

using the facebook power editor

In it, select the pages option and fill in the url of your page.

Your pages posts will load and you will be able to view them and their related stats (reach, number of people engaged, number of people talking about it).

Now use the create post button to load the following popup and input the data for your new post. Only the link type posts have more options that can be added from here. The others have the same options as when posting directly on the page. For links you can fill in the following info:

  • url – the actualy link
  • post text – the text that will show up above the link preview part
  • call to action – here you can select the text that will show up on the button from the link preview
  • link headline – this will show up as the title in the link preview
  • display link – here you can add a more detailed description of you link
  • description – this is to inform users why they should click on the link and what they should expect to find there
  • picture – here you can either write the url of a picture you wish to use or upload it from your computer

Then for posts you need to check the ‘This post will be published on the Page‘ option. After you click it you will be able to also enter targeting data like languages and location.

using the facebook power editor

After you click the create post button, the new post will show up in your editor, but it is not yet published on your page.

You can check the preview by clicking on the post.

When you are ready to publish the post, use the publish post button, you can either choose to post it immediately or schedule it for later.

Notice the upload changes button turns green.

using the facebook power editor

Click it and that’s it! 🙂 Your post will be successfully posted on the page or scheduled.

I hope this will help you improve your facebook posts. Let me know if you have questions or comments.

As I previously mentioned, the power editor can also be used for making better facebook ads. I haven’t tried that yet, but I did find a good article on how to do that! 😉